Enterprise AI, Automation & Custom Systems
Product Imagination designs and builds custom software, AI automation, and operational infrastructure for complex businesses ready to move beyond disconnected tools and manual workflows.
Erika Herrera · FounderFounded by Ex-Meta and Ex-Microsoft that builds enterprise-level infrastructure to streamline workflows.
Custom Software · AI Automation · Enterprise Systems · Operational Infrastructure
Why we exist
Tap any module to try a working sample.
We build the system that carries the weight, so you can be your best again.
Industry experience
Every industry has one problem that costs it the most. Here is that moment for each industry we serve, and what changes when the system handles it.
You did the work. The insurance carrier is still deciding whether to pay for it.
TodayAdjusters push back on missing photos, readings and line items. Supplements sit in inboxes. Every denial or short-pay means rework, resubmission and months waiting on money you already earned.
Claims submitted complete. Fewer disputes. Paid faster.
Every unsigned change order is margin walking off the jobsite.
TodayScope changes get agreed in the field, then lost between texts, the office and the invoice. Crews rework. Clients dispute. Profit disappears.
Every change priced, approved and billed.
The risk you find at audit time is the one that already cost you.
TodayAssessments live in different templates owned by different people. Exposure hides in spreadsheets until an incident or an auditor finds it.
Exposure seen early, owned and audit-ready.
When a post goes uncovered, the client finds out before you do.
TodayShift gaps, handwritten logs and late incident reports erode client trust and put contracts at risk.
Coverage proven. Clients informed in real time.
Also: field operations, professional services, and other organizations where manual processes become expensive at scale.
Live systems
Each system is assembled from the same secure core and the modules that industry needs. Select an industry to watch it operate.
Illustrative system with sample data. Every system we assemble is configured around the client's own stages, roles and rules. See how it works step by step (invite only) →
Flagship engagement
One secure core. Only the modules you need. One system you own, and it grows with you.
Invite only. The live demo needs an access password; request one and we’ll send it with your briefing.
What we build
Eight capabilities, usually delivered together as one connected system. Click any of them to try a sample of what we build.
Customer management designed around your actual sales, service, and operational workflows.
Internal applications that centralize complex processes and give teams the tools they actually need.
Workflows that use AI to analyze information, make recommendations, process documents, route work, and execute defined actions.
Real-time visibility into projects, teams, customers, financial information, risks, and performance.
Connect people, systems, approvals, notifications, and business rules into automated workflows.
Connect CRMs, accounting platforms, project systems, APIs, databases, communication tools, and other business software.
Secure digital experiences for customers, partners, vendors, and other stakeholders to interact with the organization.
Secure, scalable technical foundations designed for long-term growth.
Our approach
Product Imagination is a technology consultancy for operationally complex businesses. We learn how your operation actually runs, then design and build the system that lets it run at scale, and we stay to evolve it.
Erika Herrera · FounderFounded by Ex-Meta and Ex-Microsoft that builds enterprise-level infrastructure to streamline workflows.
Contact
The more we understand about your operation, the more useful our first conversation will be.
What happens next